TICKPICK + FIREFLY MUSIC FESTIVAL ACTIVATION AND VIDEO CONTENT
EXECUTIVE PRODUCED BY MIKE HENNEBERGER
Produced and Directed by Berger Media for ticket resale company TickPick. Handled talent booking, production resourcing, and coordination with festival. Produced 100+ pieces of video content by shooting fan and artist interviews, for pre-festival promos, and during the festival to provide year-around content for TickPick to use on social channels––formatted for Twitter, Facebook, YouTube, Instagram feed and Instagram Stories. RESULTING IN 100,000+ SOCIAL MEDIA IMPRESSIONS, 2500 NEW APP INSTALLS, AND 1000+ FANS PER DAY AT ACTIVATION.
Also created three original series: Camp Ground Rules (ft. fans and artists listing the unspoken rules of camping at a music festival), Festival Survival Guide (ft. fans and artists offering advice on how to survive the summer music festival), and Based on Experience (a longer form profiles of fans talking about significant live music experiences).
Produced and Directed by Berger Media for ticket resale company TickPick. Handled talent booking, production resourcing, and coordination with festival. Produced 100+ pieces of video content by shooting fan and artist interviews, for pre-festival promos, and during the festival to provide year-around content for TickPick to use on social channels––formatted for Twitter, Facebook, YouTube, Instagram feed and Instagram Stories. RESULTING IN 100,000+ SOCIAL MEDIA IMPRESSIONS, 2500 NEW APP INSTALLS, AND 1000+ FANS PER DAY AT ACTIVATION.
Also created three original series: Camp Ground Rules (ft. fans and artists listing the unspoken rules of camping at a music festival), Festival Survival Guide (ft. fans and artists offering advice on how to survive the summer music festival), and Based on Experience (a longer form profiles of fans talking about significant live music experiences).
SIZZLE REEL
TickPick + Firefly Music Festival Sizzle Reel from Berger Media on Vimeo.
FIREFLY ARTIST INTERVIEWS
Using the contacts developed over years of experience in the music industry and a background in music journalism, Berger Media booked talent and set up and conducted interviews with artists performing at Firefly Festival. Two of these interviews were filmed before the festival and used to promote TickPick as the "Offical Ticket Marketplace" of Firefly Festival, and two were filmed at the festival to increase brand awareness during and after the festival.
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SHORT FORM SERIES:
CAMP GROUND RULES
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SHORT FORM SERIES:
FESTIVAL SURVIVAL GUIDE
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SMARTFAN TICKPICK PROMOS
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LONG FORM SERIES:
INSPIRED (BY TRUE) EVENTS
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